Our Brand
We help anyone who dreams of success achieve it.
As the #1 polytechnic university for diversity and economic mobility, our brand purpose is to help anyone who dreams of success achieve it — from first-generation college students to those who come from a long line of Broncos.
Our brand is more than a logo. It’s the collective perception people hold in their minds about Cal Poly Pomona — what we do and stand for, what makes us special and the feelings we evoke.
Our branding includes the tangible assets, such as logos, colors and fonts, that visually represent and remind people about our university and brand.
If you represent Cal Poly Pomona as a communicator or in a similar role, use the guidelines and tools on this site to tell powerful stories about our purpose and impact.
About the Campaign
The “Become by Doing” Enrollment & Awareness Campaign
Cal Poly Pomona can no longer afford to be a “hidden gem” or “best kept secret.” We have a great reputation for high-quality academics, our learn-by-doing ethos and success in improving our students’ financial futures. But we have low awareness among prospective students and others. That’s why we’re undertaking the multi-year, “Become by Doing” college enrollment and university awareness campaign — to attract students, talent and dollars, and bring more resources to support current students, impact society and reinvest in CPP for future generations.

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Contact Us
Question or Comment? Email brand@cpp.edu